STAX BEAUTY BOOTH
CLIENT
NUDESTIX / SHOPPERS DRUG MART
TYPE OF CLIENT
BEAUTY
CATEGORY
BOOTH DESIGN, PRODUCTION MANAGEMENT
OVERVIEW
Nudestix Stax was set to launch its latest innovation at the Shoppers Drug Mart National Beauty Conference in August 2024. I was tasked with designing the entire booth to visually reflect the new collection as the key theme. The right side of the booth showcased sample products from the new collection, while the left side highlighted the core Nudestix products, including Nudies, Nudeskin, and Nudebody. The draw to the booth was a large spin wheel that gave customers the opportunity to win a prize upon landing on a slice from the STAX shade collection. The entire event was just 4 hours long, but it was packed with energy and excitement. It was amazing to see the brand come to life in such a dynamic setting!