A PATH TO BETTER

For the 2022 Fulton Market Show in Chicago, Humanscale sought a showroom design that would reflect its commitment to office ergonomics and sustainable design practices. As a pioneer in ergonomic solutions, Humanscale emphasizes that workstations should adapt to the user, not the other way around. The showroom theme, "A Path to Better," aimed to educate attendees on the company’s mission to create healthier work environments through innovation and transparency. The design centred around Humanscale's six pillars of sustainability and product design, which were elegantly suspended from the ceiling on transparent drapery, creating a floating effect that added visual intrigue while maintaining the showroom’s clean, minimalist aesthetic. Each pillar was visually represented with engaging content, allowing visitors to explore Humanscale's values, such as the use of healthy materials and clear ingredient labeling for all products.

 

This immersive experience not only highlighted Humanscale's innovative approach to design but also reinforced the brand’s dedication to sustainability, educating the audience about how their products align with a better, healthier future for the workplace.