BESO BY PATRIA
CLIENT
INK ENTERTAINMENT
TYPE OF CLIENT
HOSPITALITY
CATEGORY
NAME, STRATEGY, VISUAL IDENTITY, TAGLINE, COPYWRITING, GATE DESIGN & SIGNAGE, CAMPAIGN CREATIVE DIRECTION
OVERVIEW
Beso, meaning “kiss” in Spanish, is a sultry new restaurant by INK Entertainment—infused with Latin spirit and modern sensuality. Flirtatious, fiery, and full of flavour, Beso by Patria delivers a bold Spanish dining experience in the heart of Toronto’s King West. Beso doesn’t take itself too seriously—but it takes great taste seriously.
I was brought on to develop the name, brand strategy, and visual identity. The custom wordmark transforms each letter into a metaphor for a dinner guest, turning the name into a layered story of connection and chemistry. The icon captures a moment suspended in time—the magnetic tension just before a kiss. Abstract yet expressive, it hints at lips, heat, and desire—inviting interpretation while striking a balance between playfulness and sophistication.
A Brand Standards Guide was developed for INK’s in-house team to ensure seamless rollout across all channels, preserving the spirit of the brand through launch and beyond.
Tagline
A Kiss of Spain in Every Bite
Interior Design by Nivek Remas
